UX methodology to gain the insights needed to undertsand the audience requirements and drive decision making.
A user-centric design language that enhance functionality and usability, improving the user experience.
A custom, responsive website, easy to manage, enabling seamless updates and optimal performance as content and audience grow.
Comprehensive user research, including surveys and usability testing, to inform both the website redesign and a broader brand refresh.
By understanding user needs and pain points, the insights guided the development of a more intuitive, user-friendly experience and helped refine the brand’s identity, ensuring consistency and relevance across all touchpoints.
The website was developed in Webflow as a custom build, leveraging its robust design and development capabilities to create a tailored user experience. By utilising Webflow’s flexible visual design tools, Amphaus crafted a unique, responsive layout that caters specifically to the project's requirements without relying on pre-built templates.
This approach allowed for pixel-perfect design control, seamless animations, and optimised site performance while maintaining a smooth and intuitive user interface. Custom code integrations were incorporated where necessary, enhancing functionality and ensuring the website met all desired specifications and user needs.
The project's success has led to more brand confidence, building trust and loyalty among customers.
Fresh marketing efforts have resulted in a significant increase in enquiries, reflecting heightened customer interest.
The strategy has been validated for greater interaction, ensuring it effectively captures and retains audience attention..