Mind's Eye is an award-winning provider of audio description services, making theatre, ballet, opera, film, galleries, museums, and online arts accessible to blind and partially sighted people. Through immersive narration, it ensures equal access and enhances the experience for all audiences.
The project brief
Mind's Eye, a leading provider of audio description services, works with arts venues across the UK to ensure accessibility for all. The task was to revitalise their brand identity and enhance their communication strategy through a digital experience that prioritises website accessibility.
The requirement was to deliver a user-friendly website, regularly updated with engaging content and essential service information.
Brand development
A clear, consistent, and memorable impression was created that resonated with the target audience. Core values, voice, and visual elements, such as logo, colour scheme, and typography were defined. The result was the building of trust, guiding clear communication, and creating an genuine connection.
Custom website build
A clear, consistent, and memorable impression was created that resonated with the target audience. Core values, voice, and visual elements, such as logo, colour scheme, and typography were defined. The result was the building of trust, guiding clear communication, and creating an genuine connection.
