We've all heard the saying that food is the way to our hearts, and Sunrise Patisserie proves it with every bite of their perfectly crafted.Specialising in this iconic Portuguese custard tart, they take their passion on the road, bringing the rich, flaky and caramelised custard center to markets, food & music festivals, large-scale agricultural shows and showcase events. Their Pastel de Natas captivate taste buds and create unforgettable moments wherever they go.
Not only that, with a portfolio of 200+ wholesale clients buying online it was paramount that the Shopify website reflected the quality of the brand. Therefore, Amphaus was delighted to bite into a Shopify theme reskin.
The project brief
We gave the basic Shopify theme a vibrant revamp, transforming it into something extraordinary for Sunrise Patisserie. This project breathes life into a simple template, infusing it with the bold, colorful, and inviting aesthetic of Sunrise Patisserie, all inspired by the attractive style of Portugal.
With vibrant design elements and a playful, welcoming layout, this transformation captures the essence of the brand, whilst combining elegance with a touch of fun. The result is a visually engaging online presence that not only showcases the passion behind the patisserie but also elevates the customer experience.
Establishing strong foundations
Amphaus started the project with a comprehensive competitor analysis and UX research as well as brand exploration workshops to identify the audience and key user touch points. The insights learnt gave us a deeper understanding and formed the foundation of the project's wider scope.
The Shopify theme reskin
Initially, the ecommerce website was built using an off-the-shelf Shopify theme. While it included all the essential functionality, it lacked the visual appeal needed to captivate and engage visitors.
Amphaus created wireframes to lay the groundwork for the creative web design and development sprints. Amphaus infused creativity and flair, transforming the site into a visually enticing experience that boosts brand awareness and excites customers about the products.
