Pétanque North West (PNW) is working to grow the sport in a historically underserved region. While pétanque has strong UK participation, the North West remains a development priority. PNW aims to reshape the sport’s image and raise its profile. Amphaus led the brand development and delivered a custom-built Webflow website.
The project brief
Amphaus was tasked with developing the PNW’s brand from the ground up, creating a modern identity to drive awareness and engagement in the North West. The goal is to position pétanque alongside mainstream sports while staying true to its roots.
PNW needed a custom-built Webflow website — CMS-powered, flexible, and easy to use. It had to deliver a seamless online experience and provide a strong digital foundation to support future growth and outreach.
From new brand to a custom Webflow website
After creating a brand identity for PNW, Amphaus brought it to life with a welcoming, engaging, and intuitive website. Every design element, ranging from the colour palette and typography to imagery, messaging, and information architecture, was carefully crafted to deliver a unified brand experience.
The result is a Webflow CMS driven website that not only captures the brand’s spirit but also improves user engagement, enabling visitors to easily explore, connect, and interact.
